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NDS Announces Jinni as First Company to Join Recommendations Engine Partner Programme
November 03, 2009 -- LONDON, BUSINESS WIRE --
NDS, the leading provider of technology solutions for digital pay-TV, today announced the launch of its Recommendations Engine Partner Programme. Jinni, an innovative semantic discovery service for premium video content, is the first company to join the programme.
Through the Recommendation Engine Partner Programme, NDS will offer the services of Jinni as a partner to its customers in recommendation engine based initiatives.
Incorporating a recommendations service enables operators to offer additional content to consumers based on their current viewing profile, providing them with a powerful way to encourage subscribers to try new programmes and premium services.
Jinni's semantic approach, based on proprietary algorithms, reflects the way people think and talk about entertainment, and enables intelligent content discovery by shifting the spotlight from rigid categories and keyword search to results that match the consumer's taste.
'NDS' global experience and established relationships in the digital pay-TV industry are invaluable to expanding the reach of our service,' said Mike Pohl, Chief Executive Officer, Jinni. 'By joining this partner programme, Jinni is positioned as a crucial component of an end-to-end portfolio that will enable customers to more accurately relate to their subscribers and supply them with highly relevant viewing suggestions. Our technology dives deeper into consumers' viewing habits to make it easier for them to find a programme or movie that could potentially be their next favourite.'
Using algorithms to analyse choices and content already viewed and enjoyed by a subscriber, Jinni's semantic discovery engine provides personalised recommendations by creating a complex profile of the viewer.
'Finding new and interesting content is proving a chore for consumers ' having to wade through hundreds of channels, they do not want to spend time looking for programmes to watch. The ability to provide contextually customized recommendations to a viewer increases content consumption and boosts satisfaction levels which in turn increases revenues and reduces churn for the operator' said Nigel Smith, Chief Marketing Officer, NDS. 'As a result of our Recommendations Engine Partner Programme and it's first partnership with Jinni, NDS can offer a selection of recommendation engines to our customers, allowing them to implement an exceptional end-to-end solution that will address these consumer desires and enable our customers to see increased revenue generation.'
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About Jinni Media, Ltd
Jinni Media, Ltd offers a semantic discovery service for premium video content that increases content consumption and viewer satisfaction. Jinni's intelligent solution, combining semantic search, personalized recommendations, and innovative taste profiling, is based on content genetics and user psychographics. Jinni helps consumers find movies and shows on the web, TV or mobile devices that match their personal moods and tastes. To see the solution at work, visit www.jinni.com.
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world's leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard is the world's market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on111 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway which enables a host of advanced services for subscribers, has been deployed on128 million devices. NDS DVR technology, centred around XTV', leads the global industry with23 million units deployed. (Deployment figures as of 30th September 2009).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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